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Will Social Networks Become the New Inbox? Part 2
In our last article, we discussed how social networks are replacing e-mail especially with Generations Y and Z. Yet, many companies fail to grasp this new concept. They build out elaborate YouTube or Flickr pages, placing callouts and click actions that send the user outside of the social network, often to their company Web site or a lead capture page. These companies still believe they need to get these users into their prospecting databases in order to market to them. They are doing a disservice to their loyal fan base and in turn a disservice to themselves.
02/Feb/2009