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What can web analytics tools really tell you?
There are two principles types of analytics tools.
Firstly, there are 'free' tools like Google Analytics and Yahoo's Index Tools, which offer first rate solutions for quite deep analytics around site numbers such as the number of visits, bounces and sales the site has achieved, and over what period.
Then you have the more advanced solutions like Omniture, WebTrends and Nedstat that can make these details more bespoke, identifying key metrics like timelag from arrival to sale, user journey and basket values.
16/Dec/2008