Details of Case Studies
Effective Strategy Attracts 1m of Additional New Business
The Issue
Our client is a £4m commercial print organisation with a range of blue-chip clients. The company had grown substantially following an MBO in 1998, however, a decline in their core market as a result of over-capacity and intense price competition had resulted in revenue stagnation for the company.
The Solution
We were asked to develop a 3 year strategy that would grow sales and migrate the company into higher-value market segments.
The company and its divisions were re-branded and re-positioned as an integrated agency with a range of marketing services and adopted a new financial model. We also developed a performance management framework for the company and worked with line managers to deploy this into the business.
The Outcome
The new structure and identity was launched to the company’s client base at a standing room-only event and received with great success.
The company also made a significant acquisition of a major competitor to strengthen its new creative division, adding over £400k of additional turnover to the business.
22/Dec/2009